SUPERCAR FERRARI BAN CUSTOMERS FROM ORDERING THIS COLOR… READ WHY
Selecting options for a brand-new Ferrari is about much more than floormats. From seat fabrics to steering wheel badges, customers of the iconic supercar marque have a boot-load of features at their disposal.
But there’s one look you’ll never see rolling out of the factory at Maranello.
Speaking to news.com.au, Ferrari’s Australasian boss Herbert Appleroth explained:
“It just doesn’t fit into our whole ethos to be honest,” he said. “It’s a brand rule. No Pink. No Pokémon Ferraris!”
It will come as no surprise that the most popular choice among Ferrari drivers around the world is red – almost a third tick that box.
But there are actually more than 30 colours available in the company’s palette, and should none of those appeal the brand can even adjust them to your liking.
“Like anything in fashion, we push the boundaries and our personalisation programs allow for our clients to basically create a couture car,” Appleroth said.
Of course, the CEO admitted, if you really love pink as much as you love your Prancing Horse, you could always order it in another colour and have it wrapped or painted afterwards.
While it’s unlikely you’ll spot a pink Ferrari on the road, you may have noticed a few more traditionally toned ones around – particularly if you live in the major cities.
The brand sold a record 188 new cars in Australia in 2016, the most affordable of which is the $409,888 four-seat, convertible California T.
PHOTO: © Getty Images While it’s unlikely you’ll spot a pink Ferrari on the road, you may have noticed a few more traditionally toned ones around – particularly if you live in the major cities.